Principle 2 - Build

This principle relates to technology choices for the site along with architecture and the techniques in building are executed to, for example, deliver cross-platform compatibility and search engine friendly sites.

For the technically faint-hearted, build principle considerations need not be a major concern of the client as this is the developer's role.

A website correctly designed & structurally built along with considerations for compliance and accessibility in place, will not just attract visitors but it's also beneficial in Search Engine Optimisation (SEO) terms - in the aim of listing your website at the top of the search engine results (read more on ' A List Apart ' ).

' Static ' build considerations

• Logical folder and file structure/architecture;
• Good layout and navigation;
• Compliant and accessible;
• Search engine friendly;
• Longer term considerations such as keeping the site up-to-date;
• Cross-browser and cross-platform compatibility;
• more

' web application ' considerations

• Making the right technology choices - ensuring that the functions/web controls*  you want are provided with the chosen technology;
• Good database architecture;
• Application performance;
• Application security;
• Search engine friendly;
• Bandwidth and storage;
• more

* Microsoft's newest web language - ASP.NET 2.0 - brings a wealth of web controls to provide the options available to IT Directors but also to aide the development.

Read more on the process to building a web application.

Read more on my experience in web tools and technologies.