Principle 3 - Content

The third principle ' content ' covers the words and marketing blurb on your website.

Short, snappy sentences, eye-catching graphics as well as directing visitors to the places you want them to go on your site are all important. A home page, for example, is a shop window - it displays the main things you want the visitor to see. For example, if you sell numerous amounts of successful products but are running a special promotional campaign for your ' widgets ' range, the placement of a link on your home page to that area selling ' widgets ' in your site is essential. This ' hand-holding ' on a website should be common practice.

Incredibly important for search engines

What you say, where you say it and the repetition of the important words and messages in your website are important factors for commanding high search engine rankings (ensuring the site is built with engines in mind that is).

One of the main reasons Google is so successful at giving relevant results to any search, is its pioneering ' fair ' way of ranking the millions of websites/trillions of pages. It uses a formula of the use of keywords across your site along with judging whether your site is 'worth' looking by seeing how many GOOD/RELEVANT links you have linking TO your site.

Write text for the website

Visitors reading the content on your site is different from those reading a newspaper. How you place content and how much specific information you are transmitting can mean the visitor stays or wants more, or they could easily go to another site with the click of a button.