Unleashing the Power of Creative Brand Design: How to Stand Out in a Crowded Market
The internet makes it easier than ever to find potential clients, but converting them into customers can be a challenge. The first step is getting them to remember you. It’s likely you’re competing in a crowded market, with companies big and small. In this article, I’ll share 5 ways to stand out as a small business.
Unify your brand
Wherever a customer discovers you, it’s important they recognise your brand every time they see it. Across websites, social media, and print advertising, your identity should be recognisably you! This means consistent use of fonts, colours, and logos. Not only will this make you easier to find, but it helps your brand appear more professional and trustworthy. Make use of your brand personality!
Build a professional online presence
Social media and websites are more important than ever, so make sure to give them the attention they deserve. Social media accounts should have high-quality logos, useful biographies and regular content – a good guide is at least one post each week. These profiles should link to your website, which should look great whether on a phone, tablet, or laptop!
Don’t be afraid to be bold
Many companies play it safe when it comes to their visual identity. This comes from a legitimate fear of being perceived as too informal but can make it easy to get lost among similar brands. Small details, like choosing an interesting logo font or bright accent colour, can help your marketing pop. This makes you more memorable and easier to find.
Know your target audience
You don’t have to stand out to everyone. Start with your target audience. What do their social feeds look like? What do they want them to look like? What can you provide that your competitors can’t? For example, the target audiences of a financial company and a design agency are likely different. Perhaps you could use strategies common in one industry to stand out in another.
Invest in high-quality design assets
From your logo to your website, flyers to product photos; working with local freelancers and small companies will make your brand the best it can be. You can take photos of your restaurant’s food with a phone, but they’ll almost certainly look less appetising than what a professional food photographer could do. You might not have the budget to hire a full-time graphic designer, photographer, or social media manager, but you don’t have to. The one-off cost of a great logo is an investment like any other, and will help your brand stand out for years to come.
If you would like to invest in your website, creative brand design or social media content, look no further! Our experienced team can help your business stand out. Not sure where to start? We also offer advice on marketing strategy. Get in touch to learn more and book a free call.
